Fouziya Kutty and Sheik Abdul Taher of Fouziya’s Cooking on their food philosophy and why it is important to eat clean.
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“Clean Label” Brands: Promoting Transparency and Health in Packaged Foods

In recent years, the term “clean label” has gained significant traction in the food industry, signifying a shift towards greater transparency and simplicity in packaged food products. But what exactly does it mean, and why is it important for consumers to support clean label brands?

Commitment to transparency: Clean label brands prioritize the use of simple, recognizable ingredients, free from artificial additives, preservatives, and unnecessary fillers. This commitment to transparency not only empowers consumers to make more informed choices about the foods they eat but also aligns with growing concerns about health and wellness.

By opting for clean label products, consumers can avoid hidden ingredients and potential health risks associated with artificial additives. Research from the International Food Information Council Foundation indicates that 61% of consumers actively seek out products with fewer ingredients, emphasizing the importance of clean label initiatives in meeting consumer demand.

Commitment to authenticity : In essence, clean label brands represent a commitment to authenticity, quality, and consumer trust in an increasingly complex food landscape. By choosing to support clean label brands, consumers not only prioritize their health and well-being but also contribute to a broader movement towards greater transparency and sustainability in the food industry.

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