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Fouziya Kutty and Sheik Abdul Taher of Fouziya’s Cooking on their food philosophy and why it is important to eat clean.
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Conscious Eating: A Rising Trend Among Gen Z and Gen X

In recent years, conscious eating has become more than just a trend—it’s a lifestyle shift, particularly among Gen Z and Gen X. These generations are increasingly focused on what they consume, not only for personal health but also for environmental and ethical reasons. Conscious eating, which emphasizes mindful food choices, is gaining ground as individuals seek to make healthier, sustainable decisions.

Both Gen Z and Gen X are turning towards processed food products that are free from harmful chemicals and additives. They prioritize products that are crafted with care, using natural ingredients and transparent practices. This shift is driven by a growing awareness of the negative effects of synthetic preservatives and artificial ingredients on both personal well-being and the planet.

Brands that emphasize sustainability, clean labeling, and ethical sourcing are thriving as these consumers gravitate toward products that align with their values. With an increased focus on health, animal welfare, and environmental impact, Gen Z and Gen X are reshaping the food industry. Conscious eating is no longer just a personal choice—it’s becoming a collective movement towards a healthier and more sustainable future.

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